Image credit: LEGO.com
LEGO's official European pages confirm the dates: Black Friday starts on 27 November 2026 and the sale runs through Cyber Monday on 30 November, with offers available while stocks last. The Insiders Weekend comes first, on 21 and 22 November 2026.
Key facts
| Item | Details |
|---|---|
| Set number | - |
| Name | LEGO Black Friday 2026 (Europe) |
| Theme | Promotion |
| Pieces | - |
| Price (EUR) | - |
| Release | Black Friday 27 Nov to Cyber Monday 30 Nov 2026; Insiders Weekend 21-22 Nov 2026 |
| Age | - |
| Source | https://www.lego.com/en-gb/black-friday-deals |
Details
Dates to save. Insiders Weekend: 21-22 November. Black Friday: 27 November. Cyber Monday: 30 November. LEGO says the deals include discounts on popular sets and a range of gifts with purchase, but the actual list is not published yet, so we cannot say which sets will be included.
How to prepare. Join LEGO Insiders, which is free, before the weekend. LEGO says members earn at least 5% back in points on purchases, and Insiders-only deals appear during Insiders Weekend. Create a wish list on LEGO.com and note the current EUR price of each set.
Use price history. Black Friday discounts only mean something if the starting price was honest. Before you click buy, check the set's price history on BrickPrice.eu and compare LEGO.com with other EU retailers, which often run their own sales during the same days.
Sets to watch. Sets from the October wave, such as the Executor (EUR 749.99), the PlayStation (EUR 159.99) and Holiday House (EUR 109.99), are natural candidates to track, but we cannot confirm that any of them will be discounted.
Set a budget. Gifts with purchase are tempting. Decide what you would buy anyway and ignore thresholds designed to push you beyond that.
Who is it for?
Anyone planning to buy LEGO in November, especially collectors with a wish list and gift shoppers who want to avoid paying full price.
Buying tip
Create a shortlist now, set price alerts on BrickPrice.eu, and compare the final price including shipping across EU retailers. If a set is not discounted, you can still get value from points and gifts.
Not verified
The list of discounted sets and the gift offers are not yet published and are unconfirmed. The image is a decorative seasonal product image (Holiday House), not an official Black Friday banner.
Disclosure
Prices are the recommended retail prices we saw on the sources below on 16 October 2026 and may change. BrickPrice.eu may earn a commission from some links to retailers; this never changes the price you pay.
Sources
- https://www.lego.com/en-gb/black-friday-deals
- https://www.lego.com/de-at/black-friday-deals
- https://www.lego.com/en-de/insiders-weekend-deals
Image credit: LEGO.com