7 LEGO sets reached European shops for the first time in the week to 8 October 2026: 6 went on sale at LEGO.com and 1 got its first retailer price. The biggest is Avengers: Doomsday New Avengers Tower (76352) at €109.99 RRP, already €82.82 at Steinehelden (Germany).
Prices checked on 8 October 2026 across the European retailers BrickPrice tracks.
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Now on sale at LEGO.com
| Set | Pieces | RRP | Cheapest now | Where | vs RRP | Stores |
|---|---|---|---|---|---|---|
| 76352 Avengers: Doomsday New Avengers Tower | — | €109.99 | €82.82 | Steinehelden 🇩🇪 → | −25% | 27 |
| 76348 Epic Battle: Avengers: Doomsday | — | €99.99 | €74.89 | Steinehelden 🇩🇪 → | −25% | 27 |
| 40874 Santa's Holiday Countdown | 873 | €59.99 | €59.99 | LEGO.com → | RRP | 3 |
| 76347 Avengers: Doomsday Quinjet | — | €59.99 | €46.09 | Steinehelden 🇩🇪 → | −23% | 28 |
| 40865 Buddy the Elf | 713 | €39.99 | €39.99 | LEGO.com → | RRP | 2 |
| 40880 Avengers: Doomsday Heroes & Villain | — | €39.99 | €39.99 | LEGO.com → | RRP | 2 |
LEGO.com's feed first showed these as available to buy this week. "Cheapest now" is the lowest price at any store we track, LEGO.com included.
First retailer prices this week
| Set | Pieces | RRP | Cheapest listing | Where | vs RRP | LEGO.com |
|---|---|---|---|---|---|---|
| 43026 Nike Air Force 1 x LEGO Set | 1,093 | €99.99 | €99.99 | LEGO.com → | RRP | On sale |
A European shop quoted a price for these for the first time this week. A listing is not a launch: where the LEGO.com column says "Not shipping yet", the shop price is a pre-order; "Not in feed" means LEGO's partner feed does not carry the set at all.
For what a whole month's releases cost once they have been on sale for a few days, see New LEGO Sets October 2026: European Prices — Most Are Already 21–24% Below RRP; for sets about to leave, the retiring soon page.
Frequently asked questions
Which LEGO sets are new this week?
In the week to 8 October 2026: Avengers: Doomsday New Avengers Tower (76352), Epic Battle: Avengers: Doomsday (76348), Santa's Holiday Countdown (40874), Avengers: Doomsday Quinjet (76347), Buddy the Elf (40865), Avengers: Doomsday Heroes & Villain (40880) and Nike Air Force 1 x LEGO Set (43026).
Are any of them already discounted?
3 are more than 5% below RRP at the cheapest European store we track: Avengers: Doomsday New Avengers Tower, Epic Battle: Avengers: Doomsday and Avengers: Doomsday Quinjet.
Method: "on sale at LEGO.com" means LEGO's own feed first showed the set as available to buy within the last seven days; "first retailer price" means no European store we track had quoted a price for it before. RRP is LEGO's eurozone price where known. "Cheapest" is the lowest euro price at any tracked store on 8 October 2026; listings below 20% or above 500% of RRP are treated as errors and ignored. BrickPrice earns a small commission when readers buy through some retailer links, at no extra cost to you. Which store we name as cheapest is decided by price alone.