Two days after launch, most of October's new LEGO sets are already 21–24% below RRP somewhere in Europe. The Bookstore Book Nook is €99.99 instead of €129.99; the Pokémon Iconic Trainer Moments Poké Ball €199.99 instead of €259.99; all three Avengers: Doomsday sets and both Wednesday sets are 21–24% off — most of them at Steinehelden in Germany. (The Doomsday sets ship from 4 October at LEGO.com; until then the shop prices below are pre-order prices.)
The exceptions are the sets LEGO keeps close. The Executor, Downton Abbey, Wallace & Gromit and the PlayStation console are within 5% of RRP at every store we track, and for six of the seven new Christmas sets the cheapest place right now is LEGO itself: the only other store listing them, BRICKshop in the Netherlands, asks 17–27% more.
Prices checked on 3 October 2026 across the European retailers BrickPrice tracks.
.webp)
Already discounted: don't pay RRP for these
| Set | Pieces | RRP | Cheapest now | Where | vs RRP |
|---|---|---|---|---|---|
| 72154 Iconic Trainer Moments Poké Ball | 2,386 | €259.99 | €199.99 | Steinehelden 🇩🇪 | −23% |
| 11379 Bookstore: Book Nook | 1,690 | €129.99 | €99.99 | Steinehelden 🇩🇪 | −23% |
| 76788 Nevermore Academy | 890 | €69.99 | €52.99 | Steinehelden 🇩🇪 | −24% |
| 76787 Wednesday Backpack | 401 | €39.99 | €30.49 | Steinehelden 🇩🇪 | −24% |
| 76348 Epic Battle: Avengers: Doomsday | 846 | €99.99 | €76.79 | Steinehelden 🇩🇪 | −23% |
| 76347 Avengers: Doomsday Quinjet | 433 | €59.99 | €46.29 | Steinehelden 🇩🇪 | −23% |
| 76352 Avengers: Doomsday New Avengers Tower | 954 | €109.99 | €86.42 | Proshop 🇳🇱 | −21% |
| 40958 Christmas Stocking | 342 | €34.99 | €25.60 | Toys4kids12 🇦🇹 | −27% |
These are the sets every big toy and LEGO store carries, so they compete on price from day one. Steinehelden holds the lowest price on six of the eight; Proshop has the New Avengers Tower and Toys4kids12 the Christmas Stocking — the one seasonal set already discounted.
At or near RRP everywhere: LEGO.com is fine
| Set | Pieces | RRP | Cheapest now | Where | vs RRP |
|---|---|---|---|---|---|
| 75457 Executor Super Star Destroyer | 6,130 | €749.99 | €749.00 | bol 🇳🇱 | −€0.99 |
| 21373 Downton Abbey | 4,712 | €299.99 | €285.00 | Proshop 🇳🇱 | −5% |
| 72306 PlayStation | 1,911 | €159.99 | €152.99 | Proshop 🇳🇱 | −4% |
| 21371 Wallace & Gromit | 1,038 | €99.99 | €99.99 | MediaMarkt 🇩🇪 | RRP |
| 40868 Up-Scaled Red Minifigure | 930 | €79.99 | €79.99 | LEGO.com | RRP |
The Executor's cheapest third-party price is 99 cents under RRP, and only two stores list it. For the Up-Scaled Red Minifigure, LEGO.com at €79.99 is the cheapest option — the only other listing is €89.99. Because these sets are not discounted elsewhere, buying them at LEGO.com this week also earns the free Astro Bot on orders over €150 — here is when that gift is worth it.
Christmas sets: LEGO.com is the cheapest place for now
| Set | Pieces | RRP | Cheapest now | Where | vs RRP |
|---|---|---|---|---|---|
| 11387 Holiday House | 1,354 | €109.99 | €109.99 | LEGO.com | RRP |
| 40875 Up-Scaled Mrs. Claus Minifigure | 904 | €59.99 | €59.99 | LEGO.com | RRP |
| 40874 Santa's Holiday Countdown | 873 | €59.99 | €59.99 | LEGO.com | RRP |
| 40865 Buddy the Elf | 713 | €39.99 | €39.99 | LEGO.com | RRP |
| 40866 Santa's Holiday Sleigh Adventure | 187 | €29.99 | €29.99 | LEGO.com | RRP |
| 40862 Holiday Ornament Selection 2 | 179 | €12.99 | €12.99 | LEGO.com | RRP |
The only other store listing these six so far is BRICKshop, at 17–27% over RRP — €139.99 for the €109.99 Holiday House, €49.99 for the €39.99 Buddy the Elf. There is no reason to pay that while LEGO.com has them at RRP; the seventh Christmas set, the Stocking, is already discounted (see the first table). Our Christmas sets guide compares them by price per piece.
On sale from 4 October
- 40880 Avengers: Doomsday Heroes & Villain (467 pieces, €39.99) — on sale at LEGO.com from 4 October; no other European store discounts it yet.
The two free gifts this week
- 40899 Astro Bot (276 pieces): free with €150 or more at LEGO.com until 7 October.
- 40897 Darth Vader's Lightsaber (174 pieces): free with the 75457 Executor at LEGO.com, 1–7 October.
Frequently asked questions
What LEGO sets were released in October 2026?
The Executor Super Star Destroyer (75457), Downton Abbey (21373), Wallace & Gromit (21371), the Bookstore Book Nook (11379), PlayStation (72306), the Pokémon Iconic Trainer Moments Poké Ball (72154), three Avengers: Doomsday sets and a BrickHeadz pack, two Wednesday sets, the Up-Scaled Red Minifigure and seven Christmas sets, including the Winter Village Holiday House (11387).
Are October's new LEGO sets already discounted?
Most are: the widely stocked sets are 21–24% below RRP at the cheapest European store. The Executor, Downton Abbey, Wallace & Gromit, the PlayStation and six of the seven Christmas sets are not.
Where is the cheapest place to buy the new LEGO Executor in Europe?
On 3 October 2026, bol at €749.00 — 99 cents below LEGO.com's €749.99, which comes with two free gifts until 7 October.
Method: RRP is LEGO's eurozone price. "Cheapest now" is the lowest euro price at any tracked store, refreshed within the last 30 days, on 3 October 2026; where every non-LEGO listing is above RRP, LEGO.com at RRP is shown as the cheapest option. Piece counts are from Rebrickable, or from Brickset for the three Avengers: Doomsday sets and the BrickHeadz pack, which Rebrickable has not inventoried yet. BrickPrice earns a small commission when readers buy through some retailer links, at no extra cost to you. Which store we name as cheapest is decided by price alone.